Unlock American processes for your company.
Before "Doe Maar Normaal"
Before "act normal" became the national motto, the Netherlands was the most ambitious business nation on earth.
1602
The Dutch East India Company was the world's first publicly traded company. It maintained its own army and navy, had the authority to wage wars, mint coins, and negotiate treaties. Not a business in any modern sense — it operated like a sovereign state.
1602
The Amsterdam Stock Exchange opened that same year, making it the world's first formal securities market. The Dutch didn't just trade stocks — they invented the entire concept of buying and selling shares in a company.
1626
The Dutch West India Company founded a settlement called New Amsterdam on the southern tip of Manhattan. To defend it, they built a wooden palisade wall. When the British took over and renamed the city New York, they paved the dirt path along that wall. It became Wall Street.
1637
Using the financial instruments they had just invented, the Dutch began trading futures contracts on tulip bulbs that hadn't even bloomed yet. At the peak, a single rare bulb sold for the price of a canal house in Amsterdam. Then it collapsed overnight — the world's first recorded speculative bubble.
1650
With just 1.5 million people, they had more merchant ships than England, France, Spain, Portugal, and Germany combined. The highest per capita income on earth.
Today
The Netherlands still has the talent, the infrastructure, and the geographic advantage. But somewhere along the way, Dutch businesses stopped thinking big. The US produces four times more startups per capita, and average deal sizes here are three times smaller. The country that invented global trade settled for "good enough."
The people who invented the stock market and founded Manhattan started telling each other to act normal. We think it's time to stop.
About Us
Somewhere along the way, "normal" started meaning "small." We stopped building big. We got so good at consensus that we forgot how to move. Meanwhile, American companies kept building. Half the planning, twice the audacity, and somehow it kept working.
So we studied them. Not to import hustle culture or 80-hour weeks, but to figure out why a US company can move 2x faster to market, spend 3x more on software, and adopt AI at twice the rate of Dutch firms.
Then we took the parts that actually work here and left the rest. The speed, yes. The bias toward action. The ROI obsession. But none of the aggressive sales tactics or "move fast and break things" recklessness. Think of it as American urgency, filtered through Dutch common sense.
The Gap
of US workers use AI at work. In the Netherlands, 33% of companies have adopted it. US workers spend 5.2% of all work hours on AI, roughly double the Dutch rate.
St. Louis Fed / NBER, March 2026
US productivity growth in 2025. The EU managed 1.4%. Since 1995, the US has grown productivity ~90%. Europe? About 30%.
BLS / Eurostat / OECD, 2025-2026
US enterprise software spending per employee ($868/yr) vs. Europe ($158/yr). The US market is $159B. Europe's is $71B.
Statista / Gartner, 2025-2026
of global startup funding went to US companies in 2025. $274 billion total. Europe got 22% of that, despite comparable GDP.
Crunchbase, January 2026
S&P 500 revenue growth in Q1 2026. US companies keep compounding while European firms play catch-up on earnings.
FactSet Earnings Insight, April 2026
US R&D spending as % of GDP. The EU target is 3%. Their actual number: 2.24%. They've been stuck there for years.
OECD / Eurostat, 2024-2025
What We Build
Most Dutch companies treat their website like a brochure. American companies treat it like their best salesperson.
↗ Conversion-first
77% of Dutch companies haven't touched AI yet. US firms are already on their second wave. We put AI where it actually saves you money or makes you money.
↗ ROI-proven
Most Dutch companies lose hours a week to processes that should take minutes. We find those leaks, fix them, and automate what's left.
↗ Built to ownHow It Works
01
We look at your website, operations, software stack, and AI readiness. Then we benchmark it against how US companies in your industry actually run. You get numbers, not opinions.
02
Not everything needs fixing at once. We figure out what moves the needle fastest, map it out, and attach a projected return to every recommendation. If it doesn't pay for itself, we don't suggest it.
03
We build in weeks. You see results in weeks. We measure everything, so there's no guessing about what actually changed and what it's worth.
Ready?
30 minutes. We'll look at your business together and find where US operations thinking can actually help.
No pitch deck, no pressure. Just a conversation about what you could be doing faster.